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FASHION BUYING AND MERCHANDISING (5 days)
Aim: To understand the complex and challenging role of the buyer in the fashion and retail industry and appreciate the central role that range planning plays in the buying office. Understand the importance of customer profiling in fashion buying and merchandising. Recognise the benefits that promotion strategy plays in the cycle of buying.
Examine the roles and relationships between retailers, buyers, manufacturers suppliers and customers
Interpret the key characteristics, processes..
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